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The purpose of a newsletter is to provide specialized
information to a targeted audience. Newsletters can be a great way
to market your product or service, and also create credibility and
build your organization’s identity among clients, peers, employees,
or vendors.
First, determine the audience of the newsletter. This could be
anyone who might benefit from the information it contains, for
example, clients and others interested in purchasing a product or
requesting your service.
You can compile a mailing list from business reply cards, customer
information sheets, business cards collected at trade shows, or
membership lists. You might consider purchasing a mailing list from
a company.
Next, establish how much time and money you can spend on your
newsletter. These factors will help determine how frequently you
publish the newsletter and its length. It’s recommended that you
publish your newsletter at least quarterly so that it’s considered a
consistent source of
information. Your customers or employees will look forward to its
arrival.
First, determine the audience of the newsletter. This could be
anyone who might benefit from the information it contains, for
example, clients and others interested in purchasing a product or
requesting your service.
You can compile a mailing list from business reply cards, customer
information sheets, business cards collected at trade shows, or
membership lists. You might consider purchasing a mailing list from
a company.
Next, establish how much time and money you can spend on your
newsletter. These factors will help determine how frequently you
publish the newsletter and its length. It’s recommended that you
publish your newsletter at least quarterly so that it’s considered a
consistent source of
information. Your customers or employees will look forward to its
arrival.
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